Consumer Connected Device

Febreze Home

Project Overview
I designed the companion app to the Febreze Home, a smart air freshener that launched at CES. This mobile app allowed users to seamlessly control the device's settings, control scent releases, and personalize their home fragrance experience.
Platforms
iOS
Android
Role
Lead Designer

Goals

P&G's Research and Development team is beta testing a potential new product, a smart scent dispenser with wifi, LED light, and sensors. They're looking to gauge the value of this type of hardware with their core Febreze consumers.

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The team aims to create a user-friendly app showcasing the hardware's key features in time for their CES launch.

The project's success hinges on helping P&G confidently decide whether to invest in connected devices in this space. Pre-order rates will be the primary metric used to assess this.

My team and I are tasked with designing and developing the app that will be used to control this prototype hardware.

Project Complexities

Tight Timeframe
Our team had a hard deadline of 4 months to deliver the app in time for CES. I worked closely with our development team to make sure all the solutions are feasible.
Feature Prioritization
Our client initially had a larger scope in mind, but given the quick turnaround I had to drive alignment on what features would be the most strategic to launch with.
Established Brand
Febreze's scents each have their own unique visuals and assets. I had to figure out how to make the app feel modern but also keep the iconic scents recognizable.

The existing customer base are loyal to Febreze plug-ins that dispenses scent at a fixed rate. This hardware works with the same cartridges.

Research

I worked closely with P&G's research team, leveraging their expertise and customer knowledge to gain a deep understanding of the problems this product aims to solve.

Customer Persona
The research shows that Febreze customers lean female in their late 20s to early 50s. They are usually their household's homemaker, caretakers, and moms.
Mindset
The core consumer values convenience and ease of use because they live busy lives, often juggling between managing their jobs and their family. They are familiar and enjoys using technology, but not necessarily the early adopters.

Main Takeaways

Scent Control
Consumers value having granular control over the scent output. They usually have a different preference for each room in their house.
Guest Prep
Febreze plays a major part in the consumers' cleaning routine, especially when guests are coming over. This step is sometimes forgotten until the last moment and the consumers would like a way to quickly disperse scent.
Save the Scent
Consumers would love a way to conserve scent when they are not using the room or away on vacation. Consumers also don't know when their scent cartridge is running low and may not refill until weeks later.

Iterations

Dashboard

In this version, I explored a more traditional dashboard layout. I made an assumption that this consumer base would appreciate a more familiar paradigm. I also played around with showing incremental numbers for the scent control.

Room Focused

Since the client is hoping to use this app to generate buzz for their pre-orders, I wanted to push the boundaries of what the experience could feel like while keeping ease of use in mind. This version keeps the layout minimal and allows the user to focus on one room and one scent at a time. I also played with some concepts that would allow scent to be quickly dialed up or down.

Feedback Summary

Optimize for the Room
Users mentioned that they would likely only have one or two of these devices before investing in every room. They find the "Room Focused" version easier to navigate between the devices.
Preference for Granular Control
Users like having full control over the scent output. They are not sure how strong the numbers meant so they would like to have the option to fine-tune as needed.
Boost & Snooze
Users resonated with features that allows them to quickly adjust their scent preferences.

Solution Highlights

Scent Controls

The core experience focuses on the scents and scent control. I designed the UI using a modular approach that allowed for easy customization without sacrificing code reusability. This approach ensured a visually rich and engaging user experience that remained scalable across the scents.

Home View

While the device offered advanced features like temperature and humidity sensing, we prioritized the core user experience of scent control. By presenting this supplementary information in a distinct global view, we achieved a balanced approach that catered to both user needs and the client's desire to showcase the device's full potential.

Scrolling Transitions

I leverage elegant animations and transitions to create a unique experience for this app. Given the tight development timeframe, I created prototypes to help communicate and discuss my ideas with the team to ensure the solutions are feasible for our delivery date.

Showing States

I made a conscious effort to avoid overwhelming users with excessive text and labels. Instead, I leveraged universally understood icons and visual cues to represent the various states of the device. This design choice not only contributes to a cleaner aesthetic but also enhances usability by providing status information at a glance.

The Results

Positive Feedback
The overall concept, design and usability of the app had positive feedback from the end users.
A Few Flaws
While the app was reported easy to use, there were connectivity issues that negatively affected many users.
Expensive
Users cited that while they liked the concept and idea, the price point of $49.99 felt high for what the device offered.

Notes & Thoughts

I had an incredible time collaborating closely with the team to make this app happen in a mere 4 months. Our team was able to deliver this app before the CES launch date. The client was happy with the app design, and felt confident in the direction. The final pre-order numbers was unfortunately not enough for P&G to invest further in this product. While it would've been exciting to see this product mass produced, I feel proud the designs helped the clients confidently make a decision at the end.

Project Artifacts